Est. 2016 Friday, May 8, 2026 Coffee Culture · Education · Hospitality
Feature · From the Journal

Inclusivity Is Not a Moral Project. It Is a Revenue Strategy.

The specialty coffee industry spends millions performing community — and hemorrhages customers who never feel they belong. There is a better argument, and we have been making it since 2016.

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The Business Case for Belonging
The Chocolate Barista · April 2026
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