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Continue readingInclusivity Is Not a Moral Project. It Is a Revenue Strategy.
The specialty coffee industry spends millions performing community — and hemorrhages customers who never feel they belong. There is a better argument, and we have been making it since 2016.
Ten years of this work, and some things are better. Some things are exactly the same. Here is the honest count.
Continue readingThe full setup — including the Ascaso Steel Duo PID and the oat milk I refuse to compromise on.
Continue readingVideo essays, coffee culture criticism, and the home barista series — on YouTube.
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