Honest gear reviews for serious home baristas — from someone who actually uses the equipment.
Fellow came to The Chocolate Barista because they wanted a voice that serious home baristas already trusted — someone who used the equipment without being precious about it, and who could explain why it mattered without sounding like a gear catalog.
The Home Barista Series was a three-part video collaboration produced for Fellow's YouTube channel and distributed across their social platforms. Each episode features Michelle's actual home setup — including the Ascaso Steel Duo PID and Ghost Town Oats — with honest assessments of what the gear does well, where it falls short, and what it actually costs to build a great home setup at different price points.
The series was designed to serve Fellow's existing audience of gear-serious consumers while expanding reach into the specialty coffee professional community. All three episodes include companion written guides published on The Chocolate Barista and linked from Fellow's product pages.
Deliverables
3 YouTube videos, 3 companion editorial guides, product integration
Platform
Fellow YouTube, Instagram, The Chocolate Barista Journal
Timeline
3 months · 2025
Category
Video content, product partnership, editorial